Beyond Governance is a multi-award-winning, UK-based, full-service governance consultancy. It works with C-Suite Executives, Chairs, Non-Executive Directors, Investors and fellow Governance Professionals. Their mission is to develop pioneering governance solutions to enhance stakeholder confidence, strengthen organisational stability and drive sustainable growth.
Beyond Governance was launching a new website to improve engagement with their prospective clients. Backed by the evidence that adding videos to landing pages increases conversion rates by between 80% and 86%, Beyond Governance approached us to produce a piece that would grab their audiences attention when they visited the website for the first time.
The purpose of the video was to convey both the scale and impact of Beyond Governance’s work, as well as the breadth of range of their client base.
The process began by creating an initial script and visual outline. So from the very start, the client could envisage our recommended approach. We calculated that conducing the shoot with Beyond Governance’s clients would have been complex, time-consuming and disruptive. Due to the vast range of footage required, it would also have been unnecessarily costly.
Instead, we recommended working with stock footage, providing more flexibility and creative scope, without the complications and expense of organising numerous shoots in different locations. With the massive database of pre-existing video footage to which we have access, we’re perfectly places to hand-pick exactly the right footage for our client’s needs.
The result? Imagery that is in line with the client’s brand identity and purpose – telling stories from across the globe, that reflect the scale and impact of Beyond Governance’s operations.
We also worked on a script that was both informative and engaging. Our final task was to create a voiceover that would bring the production to life. For this, we chose carefully from our extensive pool of voice talent to match exactly the tone that Beyond Governance were looking for.
UK Innovations developed the eControl System, to turn traditional Agas into modern cooking machines with fine temperature control! UK Innovations had recently launched the product and were looking to pick up the pace of sales with their new website and a series of social media marketing campaigns.
And now? The client is delighted with their video. It’s addition to the website has massivley enhanced engagement with it’s home page.
From Beyond Governance’s Erika,
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