Blog

Here we like to share insights on the industry and provide helpful tips to progress your online marketing.
We hope you find our content useful and if you have any questions, please get in touch!

How can businesses adapt to the ‘New Normal’ using video?

How can businesses adapt to the ‘New Normal’ using video?

How can businesses adapt to the ‘New Normal’ using video?The past few months have been a huge challenge for businesses around the world. Initially the question on the tip of everyone’s tongues was “When will we get back to normal?”. But in reality we’re now realising...

How To Create Great Training Videos

How To Create Great Training Videos

How To Create Great Training VideosVideo is one the most powerful ways to deliver information, and training videos are a great example of how this power can be harnessed to deliver a better service. Whether you’re selling a product or showing staff how to perform a...

The Art of Subtle Visual Effects

The Art of Subtle Visual Effects

The Art of Subtle Visual Effects When people think of visual effects, they think of Jurassic Park, Star Wars or any Marvel film, but CGI can serve to do more than just annihilate buildings or have T-Rex’s eat Jeff Goldblum's mates; it can be used in a more subtle way....

Why you shouldn’t plaster your logo all over your video!

Why you shouldn’t plaster your logo all over your video!

Why You Shouldn't Plaster Your Logo All Over Your VideoLogos, they're great aren't they! But I believe they're also very easy to overuse. One of the requests we get alot from our clients is..."We love the video! But can we add the logo at the start for a few...

Making the most of your live stream

Making the most of your live stream

Making the most of your live streamTo use a little bit of financial speak, live streaming may seem like a big-budget item for a one-off return, but it can actually be a rewarding investment that keeps paying dividends long after your event has wrapped up. We recently...

Spotlight Content, November 2018

Spotlight Content, November 2018

Spotlight Content, November 2018 Over the years we've been lucky to work on a number of creative projects. We think it's only fair that we show off some of the amazing creative work currently going on within the industry. So I would like to the first of a series of...

Guest Blog: How we use video to boost sales

Guest Blog: How we use video to boost sales

The Sales Manager Guest Blog: How We use Video to Boost SalesIf you work in sales or marketing, you’re sure to have heard that video content is king, and this doesn’t come without the statistics to back it up:(source: Wordstream)  So, if video is so powerful, why...

History of Drones

History of Drones

The History of Drones Drones are currently one of the most useful and cinematic tools available to filmmakers around the globe. With brands such as DJI and GoPro mass producing such products, amateur and professionals alike can capture truly stunning aerial footage....

The most surprising video statistics… Part 2

The most surprising video statistics… Part 2

The Most Surprising Video Statistics (Part 2) Everyone loves a good statistic, especially those which are interesting enough that you remember. Here's a list we've compiled over the years which indicate the importance that video has in business. Visual stimuli is...

Why Sound is Half the Picture

Why Sound is Half the Picture

Why Sound is Half the PictureSound is the most fundamental form of communication, not only in video, but in life. The ability to communicate through sounds is an ability that us humans share with our animal counterparts. As a human, we are built with two eyes and two...

Why Should I Get a Facebook Header Video?

Why Should I Get a Facebook Header Video?

Why Should I Get a Facebook Header Video? Back in April 2017, Facebook introduced a new feature, cover videos. Essentially, when people log on to your page, instead of the traditional photo they see a video in its place. These videos playback automatically and in a...

Easy apps to edit great video on your iPhone

Easy apps to edit great video on your iPhone

Easy apps to edit great video on your iPhone We all end up with videos on our phone at one point or another; they could be from the holiday we took last month or that time we sat down with the aim of making that stunning introductory video. The next stage after...

Why Should You Vlog?

Why Should You Vlog?

Why Should You Vlog? Here at EpicTech we recently started our own vlog. The first question at the office was, who is going to do them? As with most companies, none of the team was particularly keen. We all make videos for a living, but this and being in one, as it...

Know Your Audience!

Know Your Audience!

Know Your Audience! How to create a video that engages the right people. For any of you reading this who have ever made a video with me, you’ll know there’s one phrase that I never stop banging on about.   “The most important thing is, Audience”   And whilst...

The Most Surprising Video Statistics…

The Most Surprising Video Statistics…

The Most Surprising Video Statistics... Everyone loves a good statistic, especially those which are interesting enough that you remember them. Here's a list we've compiled of our favourite ones, that really show just how powerful video can be for a business. 90 second...

How to Write a Good Video Description

How to Write a Good Video Description

How to Write a Good Video Description   Videos are a great medium for communicating complex ideas, connecting with your audience in creative and engaging ways; and building your brand. But, and you didn’t hear this from me, they do have one fundamental flaw. You...

The Brief

Excel Structures provide off site, prefabricated construction solutions to their clients across the UK. The brief was to create a series of new videos for their website and social media that could engage a range of different clients, from individual self builders all the way up to commercial developers.

 

The Project

A detailed pre-production process was undertaken to gain a comprehensive understanding of Excel’s business. Three kinds of customer were identified, and a series of videos was suggested, each one tailored to it’s respective target audience for maximum impact and engagement. Filming took place over three days across six sites with a small crew and Sony 4K video cameras to future proof the videos. A photographer also accompanied the video team on each day to capture high quality stills for Excel’s new website.

 

The Edit

As well as the three main videos, two additional edits were created which were faster paced for use specifically on social media and at trade shows

Excel’s new website also required a range of new images to show their work and in order to maximise ROI we suggested a photographer accompany the video team to each shoot. Below is a selection of the images captured.

Following the project we spoke to Jason Pritchard, Founder and Managing Director at Excel Structures, who described his experience working with us.

 

I found the EpicTech Media team to be extremely professional and knowledgeable throughout. I particularly liked the initial consultation and step by step qualification and approval process to ensure that the creative proposals met my requirements. This process served to inform the production planning and initial cut of each video. The result was that the initial draft of the video was on point and only need minor amendment. Excellent customer experience and would highly recommend EpicTech Media to anyone who has a need for a high quality video.

Jason Pritchard

Managing Director, Excel Structures

Recent Projects

SME Cambridge Virtual Business Awards
SME Cambridge Virtual Business Awards

The Project Multicamera live studios are what we do and this recent project was to deliver a virtual awards ceremony for the Cambridge Independent, SME Cambridge Virtual Business Awards. We provided a 3 camera studio and as each winner was announced they were bought...

British Skydiving Virtual AGM
British Skydiving Virtual AGM

British Skydiving Virtual AGMI found the EpicTech Media team to be extremely professional and knowledgeable throughout. I particularly liked the initial consultation and step by step qualification and approval process to ensure that the creative proposals met my...

The Lockdown Sessions
The Lockdown Sessions

The Lockdown SessionsThe Project Throughout lockdown, one of our longest standing clients Tim Guest from Consulting 51 had been creating short online webinars branded as ‘The Lockdown Sessions’, focussed around a range of topics from business development to mental...