How to Write a Good Video Description
Videos are a great medium for communicating complex ideas, connecting with your audience in creative and engaging ways; and building your brand. But, and you didn’t hear this from me, they do have one fundamental flaw. You can’t read them!
Now I know what you’re thinking, who wants to read a video Ally? Well, the answer is more important than you might think. Search Engines do. Why does this matter? Because if you want to get value from your video, search engines need to be able to help people find it in the first place! Customer acquisition through video relies mostly on one thing, search engine optimisation.
With that in mind, here are my top 5 tips for making sure people can find your video online, by writing a great description:
Make it informative
A good video description will help your viewers understand what it is they are going to watch, and it gives the search engine a good idea of what the content of the video is. A clear and informative video description will rank your video higher in search results.
Get super clear about what topics you’re covering, and echo what’s in the title. If your video is called “How to write great blog posts” (which mine clearly isn’t!), then start the description with, “Learn how to write great blog posts to boost your engagement and start generating leads today”. Repeating the key focus of the video in the description helps to search engine to clearly identify what topics your video is covering.
Keywords are key!
If you’ve ever tried doing any sort of SEO you’ll have heard of this term, and it’s important. Search engines are incredibly advanced bits of software, but also, incredibly simple. They do one very basic thing at the end of the day, they ‘search’, hence the name. One of the things that search engines have always searched for is Key Words.
These are words or phrases, repeated and highlighted throughout your video title, description and metadata. Confused by this? Don’t worry it’s super simple. Put yourself in the shoes of the person you want to see the video, ask yourself, what would they google to find your video, and there you have your keywords. Use them throughout your description and, hey presto, people can find you!
On top of this, you want to put your main keywords near the start of the description, this way search engines will find them more easily and you’re more likely to be found. Identify 1 or 2 main words that describe your video and feature them prominently in both your description and title.
Create descriptions that your audience can use
This might sound like a strange one, but again it’s actually very simple. If you watched a YouTube video recently you probably checked the description afterwards to find out more about the company that made it, and possibly even clicked a link to their website. To make the description useful, think about some of these ideas:
- Include timestamps to help your audience go directly to the important parts of your videos.
- Include credits to tell your audience who collaborated with you on the video. Link back to their content, and get them to reciprocate. This will generate more traffic for you and your contributors.
- Link to playlists of related videos.
- Include links to your websites and social media pages in the description so people can find out more if they want too.
Make them long, not like your video!
I’ve got news for you, nobody reads the whole description anyway! But that doesn’t mean you need to keep it short, in fact quite the opposite. The reason people don’t read it all is that they’re looking for specific information, the name of the creator, a link to their website and so on. Give people all the information they could want, make sure it’s clearly presented, and everyone will be happy!
To sum it all up, writing an effective description is key to making your video work, and here at EpicTech, we’ve written a fair few. Please get in touch if you’d like to know more. Remember, plug away at those keywords and make sure your description is useful and you’ll be just fine
Director, EpicTech Media
I take on the role of Production Supervisor at EpicTech Media, overseeing all of our projects from script to screen.
I try and ensure that every project i work on is rooted in two things, audience and story. A good video, in my view, connects the two.
Outside of work i'm a sucker for model railways and a good game of racketball!
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