The Brief
Excel Structures provide off site, prefabricated construction solutions to their clients across the UK. The brief was to create a series of new videos for their website and social media that could engage a range of different clients, from individual self builders all the way up to commercial developers.
The Project
A detailed pre-production process was undertaken to gain a comprehensive understanding of Excel’s business. Three kinds of customer were identified, and a series of videos was suggested, each one tailored to it’s respective target audience for maximum impact and engagement. Filming took place over three days across six sites with a small crew and Sony 4K video cameras to future proof the videos. A photographer also accompanied the video team on each day to capture high quality stills for Excel’s new website.
The Edit
As well as the three main videos, two additional edits were created which were faster paced for use specifically on social media and at trade shows
Excel’s new website also required a range of new images to show their work and in order to maximise ROI we suggested a photographer accompany the video team to each shoot. Below is a selection of the images captured.
Following the project we spoke to Jason Pritchard, Founder and Managing Director at Excel Structures, who described his experience working with us.
I found the EpicTech Media team to be extremely professional and knowledgeable throughout. I particularly liked the initial consultation and step by step qualification and approval process to ensure that the creative proposals met my requirements. This process served to inform the production planning and initial cut of each video. The result was that the initial draft of the video was on point and only need minor amendment. Excellent customer experience and would highly recommend EpicTech Media to anyone who has a need for a high quality video.
