The Most Surprising Video Statistics…
Everyone loves a good statistic, especially those which are interesting enough that you remember them. Here’s a list we’ve compiled of our favourite ones, that really show just how powerful video can be for a business.
90 second video retention rate
- 90 second video retention rate 53% 53%
- 30 minute video retention rate 10% 10%
Everyone always says that short video is better, but this clearly proves it, with only 10% of viewers staying around for a full 30 minutes. What’s more surprising is that even a video that’s only 90 seconds long still only has a retention rate of 53%, demonstrating that just because your video is short, still doesn’t mean people will engage with it. YouTube adverts are 7 or 30 seconds long (and the skip button is after only 5) and there’s a reason for this; if you haven’t showed interest in that time, it’s a waste of your time and the advertisers time money to continue showing the ad to you.
Consumers who watch an online product video are
more likely to purchase that product
So, you’re at your desk one day watching your ecommerce listings just sit there and think to yourself “I wonder if it were possible to increase the chance of someone buying my product by… let’s say 85%?”
If only such a thing were true… If only…
Well, I present the powers of product videos. Not only can they be used to introduce your item in (when appropriate), a fun and energetic way, videos can also be used to teach and showcase your product.
Take this video we recently shot for Wade Marine, to introduce their ground break product, Pole Position.
CTR increase on videos compared to HTML banners.
Advertising on websites has always been a key tool in any marketeers arsenal, but recently everyone has become numb to these dull and cheesy banner adverts and therefore learnt to ignore them. Video, as a ‘moving image’ is difficult to miss. It engages you wherever it is placed on the page and can communicate much more in a shorter time than any other medium available today, including HTML banners. On top of this, HTML banners can be just as, if not more, expensive than a professionally produced video. Combine this with the fact that its multipurpose marketing tool, and video is starting to look like a very attractive proposition for your next investment.
Personalised video can increase email conversions by
We all like to feel like valued customers, and nothing detracts from that like reading a (GDPR compliant) mail shot that has clearly been sent to hundreds, if not thousands of people, where the only difference is greeting at the top. Most, if not all, get deleted and those which are read don’t seem to resonate with us. Having a personalised video for each recipient creates an instant connection with the person watching, and with recent advances in technology and software, this can be done relatively quickly using what is essentially a video editor’s version of Mail Merge (everyone’s favourite Word Feature) designed for videos.
We hope you enjoyed reading these, keep an eye out for Part 2, coming soon!
Daniel Harker Barnes
Operations Director, EpicTech Media
I run all of the day to day operations at EpicTech, and also manage the Post Production department overseeing our team of editors and animators.
I've always been interested in the technical side of production, and often work on event production in my spare time, usually doing something techy like being a broadcast engineer or radio frequency technician.
Away from my desk, I enjoy a great TV show and a good run.
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