Why Should I Get a Facebook Header Video?

Back in April 2017, Facebook introduced a new feature, cover videos. Essentially, when people log on to your page, instead of the traditional photo they see a video in its place. These videos playback automatically and in a loop, which means you can generate increased engagement with your page straight off the bat. Here’s what ours looks like…

So you’re probably thinking, should I stick with my trusty cover photo, or make the switch to a video. Well, let’s have a look at that question in a bit more detail.

So why should you get a Facebook cover video?

 

If a picture is worth a thousand words, a video is worth millions!

One picture can communicate so much about you and your business, it can show your culture, your process, your customers and much more. Buta video is a moving picture, so the opportunities are only limited by your imagination.

Stand out from the crowd!

What was the cover photo on the last Facebook Business Page you visited? Can’t remember? Me neither! Cover videos are an excellent feature, and although it’s been around for well over a year now, it still isn’t used on most pages. People will remember your page for a creative cover video that stands out.

It’s quick and simple if you want it to be…

On top of this, it’s a straightforward way to start adding video content to your page. Getting started with producing video content for your page can be hard. Facebook cover videos offer a simple solution to this. They can be very basic, or very complex, whichever you’re ready for. Even a simple photo slideshow, with text on top, is a wonderful way to use the feature. Check out this one we found from marketing agency Easil. Super simple, but super effective!

Because cover videos like these are super simple, they’re both quick and cost-effective to produce. You can invest as much or as little time and money in creating it as you like.

Create sales!

The next one is a great reason to consider a cover video, it helps you generate more sales. According to a recent survey, 60% of consumers watch branded videos on Facebook daily and 64% say that watching a marketing video on Facebook has influenced a purchasing decision. People are watching video content and engaging with it, and it’s resulting in them acting. So why not capitalise on this by using a cover video.

Get in front of more people!

When people come to your Facebook video, they will always see your header video, because it’s right at the top and it automatically plays. If you’re doing sponsored posts on Facebook (or any posts for that matter), one of your goals is probably to get people to visit your page and find out more.

All in all, you can potentially double your video views. Every time someone sees a piece of your content and decides to find out more by clicking on your page, you get another view. Every engagement you create with your posts will be worth more to your page statistics.

Finally, it’s multipurpose!

Many companies are also using the videos they create for Facebook on their Google My Business Listing, at the top of their website, in face to face presentations and much more. This means creating one is always worthwhile because you can use it across so many platforms.

Here at EpicTech Media, we’ve helped a fair few companies create some creative and engaging header videos, and we’d love to have a chat to find out how we can help you. Get in touch today for a free consultation!

Ally Adams

Ally Adams

Director, EpicTech Media

I take on the role of Production Supervisor at EpicTech Media, overseeing all of our projects from script to screen.

I try and ensure that every project i work on is rooted in two things, audience and story. A good video, in my view, connects the two.

Outside of work i'm a sucker for model railways and a good game of racketball!

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